No mystery, no black box. This is the 12-phase system we run for every client — from the day you sign to the day your ads start scaling profitably.
Most agencies rush campaigns live before the foundation is ready — and the client eats the cost of every avoidable mistake. We do it the other way around.
In the first two weeks, we build the plumbing: access, tracking, landing pages, offer, creative, and nurture. Only then do we press go. It means your first dollar spent on ads is a dollar that can actually be measured, attributed, and scaled.
Here's the mental model. The details live in the 12 phases below.
Tap any phase to expand it. This is the same checklist your account manager runs from — nothing hidden, nothing skipped.
Spend, results, CPL / CPA / ROAS, and the exact next actions we're taking. Delivered by end-of-day every Friday.
A Looker Studio dashboard with real-time spend, results, and conversion data. Bookmark it and check any time.
A 45-minute working session to review the month, plan the next, and align on any changes to offer, budget, or targeting.
A full-funnel review — offer, ads, landing pages, nurture, and reporting — with concrete recommendations for the next 90 days.
All plans include the 12-phase launch system, client-owned assets, and no long-term contracts. Media spend is billed separately and paid directly to Meta, Google, or TikTok.
For businesses spending < $5k/mo on ads.
For businesses spending $5k – $25k/mo on ads.
For businesses spending $25k+/mo on ads.
The more detail here, the sharper our kickoff call. Nothing is required to move forward — but a complete intake typically shaves 3–5 days off launch.
60 minutes. Zoom. Bring your intake bundle and any questions.
Most clients go live between day 11 and day 14. Complex funnels or heavy creative production can push to day 21. We'll give you a specific date at the kickoff call.
Great — we'll audit it, keep the historical pixel and conversion data, and get Axis added as an Admin. We never migrate you off your own accounts.
Usually no. We audit the site you have and fix the specific things that hurt paid conversion — speed, trust signals, mobile UX, and CTAs. If a rebuild is truly needed, we'll say so and quote it separately.
Our creative team handles copy, static ads, and short-form video edits. For UGC or founder-led video, we'll direct the shoot and often provide a shot list you can film on your phone.
The floor is typically $50–$100/day on the primary platform. Below that, the algorithm can't gather enough signal to optimize. We'll pressure-test your budget against your target CPA in the kickoff call.
Phase 12: ongoing optimization. Weekly creative tests, bi-weekly landing page CRO, monthly strategy calls, quarterly funnel audits. Most clients hit their profitable scale window between day 60 and day 90.